Apr 08 2003



comScore Media Metrix: Canada trumps US in broadband use Apr 08 2003: New research from comScore Media Metrix indicates that Canada has a higher percentage of broadband Internet users than the US. According to the company’s latest study, more than half of Canadian Internet users have high-speed broadband connections. As of January 2003, broadband users represented fully 53.6 percent of the Canadian online population, compared to just 33.8 percent of the US online population. The study also reveals that Canadian broadband users consume more online content than their American counterparts. Collectively, Canadian broadband Internet users account for 63 percent of all time spent online in Canada, whereas their US counterparts account for 54 percent of Internet usage time in America. As of January 2003, Canadian Broadband Internet users spent 55 percent more time online than dial-up users and viewed almost twice as many Web pages over the course of the month. The study indicates that Canadian Broadband users are also more likely to engage in activities involving streaming content and online shopping, while dial-up users are expectedly more likely to spend their time online with activities that are less impacted by speed.