(You should print this out and staple it together 6 pages)

Checklist for your web site.

A web site is your storefront to the public. 

Set it up right and it will work automatically on the Internet generating leads and making you money for the rest of your life.

Web sites are like billboards and if you have more than one making you money then why not? They are included in your membership.  All you have to do is ask for one.

If you are not receiving the odd call now off the Internet and doing business, you have what we call a "material defect" in your membership. The following checklist addresses these defects and gets you on the right road to benefit.

There are three videos:

1. Segment 4 Web Site Workshop
2. Segment 5 How To Promote Your Web Site
3. Domain Names

The videos are available at www.iciworld.com click on Log In on the right, then click on Training Videos on the left.

There is a printout: How To Promote Your Web Site go to www.iciworld.com click on Training Videos on the left and look for Segment 5 Videos and print out How To Promote Your Web Site. This includes Search Engine Optimization.

There is a manual.  Go to www.p2a.com click on Support, highlight Manual.

Checklist to get started:

1. A web site is included for all members whether you use it or not.  You just have to ask for it. For a presentation of why everyone should have one visit www.iciworld.com click on For Members click on number 3 Mobile Websites the new Internet Revolution.

   Web Site Start Instructions:

   Support numbers: Business Numbers: (416)840-6227 Tech Support 416-840-6227 After Hours 6pm Eastern and weekends (416)214- 4875.

   Once you ask for a web site, we send you an EMail with three important items in it:

   • __ Web site address.  This is for your own home page that was supplied by ICIWorld to you. You may have more than one domain name for the web site that we supplied to you, mark them all down here:
     
     ___________________________________________
     
     ___________________________________________
     
     ___________________________________________
      

   • __ Username for your home page web site:
     
     __________________________________________________________________
      

   • __ Temporary password:
     
     __________________________________________________________
      

   • __ Permanent password: You must log in yourself and design a permanent password:
     
     __________________________
      

   • Print out the email that we sent you and insert it in this file folder.
      

   • You must log in to your web site according to the instructions in the EMail.
      

   • __ Log in at the bottom of your web site. It is to the right of Privacy Policy at the bottom of your web site. 
      

   • __ You must log in at least once every 90 days or your site can go inactive.
      

2. __ See the video Domain Names. Go to www.iciworld.com click on Training Videos on the left. Click on Domain Names number 17.
    
3. __ See the video Segment 4 Web Site Workshop.  Go to www.iciworld.com click on Log In, click on Training Videos on the left.
    
4. __ See the video How To Promote My Web Site. Go to www.iciworld.com click on Log In, click on Training Videos on the left.
    
5. __ Make sure you have a proper domain name working. ICIWorld recommends you can have three or more domain names.
    
6. __ One can be your personalname.com or something very easy to remember and give out to people. It is used giving out to people who know you.
   
   Log in to your web site. Click on Domains and Email.  Click on Domain Store. Click on Register a New Domain Name.  Continue from there.
    
7. __ A domain name you should have is with the words real estate and your city location in the domain name.  ie: orlandorealestate.com
   
   This is what we call an "ICIWorld recommended domain name." It gives you a better chance to come up in the search engines of the world. If someone searches your city and the words real estate, you have a better chance of being found in a natural fashion.  
   
   Log in to your web site. Click on Domains and Email.  Click on Domain Store. Register one.  It might be best for you to call us on this one.  This takes about 8 minutes to design and we have personally helped almost all our members choose a great domain name. Set an appointment with us and we will help. Log in to your website and click on Domains.
    
8. __ Make sure once you have your domain name, that it appears in the address field of Internet Explorer once someone arrives at your web site. 
   
   This can be set by logging in to your web site, click on Domains and EMail, click on Default Domain and make a selection.
   
   That way when people arrive at your web site they see that name in the address field.
    
9. __ Domain names. Make them automatic renewal. If you do not you can easily miss a reminder email once each year and you can lose your domain name. When you try to get it back, there are a bunch of people on the Internet who grab expired domain names and try to sell them back to you for $1,000-$3,000.  So set your domain name to auto renew.
   
   click on Domains and Email.  click on My Domains and make choices to auto renew.
    
10. __ To point other domain names to this new web site follow the instructions in Domains and EMail, and click on Point Domains and aliases and choose from there.
     
11. __ Browser Title. Make sure your location and words real estate appear in this box. It is the title at the top line of the web site that people see when they visit your web site. It helps your website be found by the search engines of the world. ie: make sure Orland Real Estate appears.
    
    Log in to your web site.  Click on Jump To and choose Edit. So you "jump to edit." 
    
    Make sure it is your home page. See Pages. Home should be appearing in the drop down box.
    
    You will see the words Page Name and Search Engine Information appear, click on Page Name.
    
    Leave Page Name as Home.
    
    In the Browser Title box type in your city and the words real estate.
     
12. __ Meta Description: Type in your city and the words real estate.
     
13. __ Meta Keywords: Type in your city and the words real estate.
     
14. __ First sentence on the page. Make sure your location and words real estate appear in the first sentence on the page.  Usually the first sentence says something like "Welcome to Smith Real Estate, your choice for Manhattan City Real Estate.  Make sure your city and the words real etate appear in this sentence.
    
    Once all the five above are completed it can take anywhere from one week to one year to have your page indexed by the search engines of the world. 
     
15. __ Commercial button.  ICIWorld installs this button for you. It is your state, like Florida Commercial.
    
    Even if you are a residential broker, it is only a choice. If someone is not interested they won't click on it. However if someone is interested and they see a $1M property and ask you for help, tell them you will have someone call them back.  Then you call the other broker and say "I have a lead for you is a 25% referral commission okay with you."
     
16. __ My listings button.  This is a link to YOUR personal listings on ICIWorld.  The instant you add a listing to ICIWorld, it is instantly added to your own home page.  If you do not have this, call our office now and we will program it on your web site for you.
     
17. __ World commercial button.  Lets people know you belong to a world brokers network and they should call you when they are interested in any message number.  when people call you and ask for more information on a message number, tell them you will have someone call them back. Then you call the other broker and say "I have a lead for you is a 25% referral commission okay with you."  If you do not have this, call our office now and we will program it on your web site for you.
     
18. __ Your home page. It should have the paragraph re: $1 Trillion of Buyers and $8 Billion of properties. This can be one of the biggest money producing, revenue generating items on your web site. If you do not have this, call our office now and we will program it on your web site for you.
     
19. __ Selling areas. You must select your selling areas.
    
    NLS Selling Areas (Add or remove appropriate neighborhoods in which you work or list properties. Your visitors will also be able to search for homes in these neighborhoods on your Home Search page.)
    
    Again we suggest the more the better because if you get a call outside your selling area you can do referrals.
     
20. __ Residential button. Even if you are a commercial broker, it is only a choice. If someone is not interested they won't click on it. However if someone is interested and they see a $1M property and ask you for help, tell them you will have someone call them back.  Then you call the other broker and say "I have a lead for you is a 25% referral commission okay with you."
    
    If you have a button that says "Our Listings" we recommend you change it to Residential
    
    click on Jump to Edit and choose the Page Our Listings, click on Page Name and change it to Residential.
     
21. __ Condo button.
     
22. __ Special location buttons. You may have a general button for homes in your wide area, but you may want a specific button for homes and condos in your city.
     
23. __ Handshake Agreements. You need to set other brokers listings to appear on your web site. The more listings you have, the more opportunities there are for people to become interested in a property. DO REFERRALS on the properties out of your market area!
    
    click on NLS Connections
    
    click on Handshake
    
    Make choices. We recommend you approve them all using the Bulk Approval option.
    
    The more handshakes, the more listings appear on your web site. The more choices people have.  The more opportunities there is for you to do business.
     
24. __ Residential results with no addresses.  You should have a Residential button on your web site but the results should have no addresses. If they do, people can see the other broker, call them and buy the property and you do not make any money after all the expense and work to generate the lead in the first place. If you see an address on any of your listings this is a MATERIAL DEFECT. We can help you fix it.
    
    Click on Configure Which Listings Show and their Display Format
    
    Make sure Location is hidden.
     
25. __ Residential results with no other brokers phone numbers on each ad.
    
    Choose Online Office, click on NLS Connections, choose Options, remove checkmarks on List Display Settings.
    
    You want people to call you not the the other brokers.
     
26. __ Make sure your contact information is up to date and prominent. You must follow the guidelines of your real estate licensing body in your state or province on how you represent yourself when you advertise to the public.
    
    On the front page at the bottom of the page where it says Sincerely and your name, you should place all your information.
    
    There is a contact page you can edit.
    
    Click on Jump to Edit and on the left you have a choice of Pages to edit.  Choose Contact Me!  You should click on Edit Header and place your full business card of information on this page.
    
    to check how it looks after you have edited it and saved it, click on Jump To View.
    
    All information will not appear to the public for about 2 hours.
     
27. __ Customize Design.  This is self help to add your logo and personal picture.
    
    We encourage you to change your graphics any time.
    
    We encourage you to experiment with Themes.
     
28. __ To add photos: When you try to add photos, the system will want to install a program called puflite.  This is important because it resizes photos very nicely.
    
    If you did not allow it to be installed and have to do it manually, you will need to go to www.p2a.com click on Support, highlight User Manual, highlight click on Getting Started, click on Search.  Look for puflite and continue from there to install it.
    
    Without puflite installed you will not be able to upload photos.
     
29. __ To link all your various web sites to each other:  Simply type a statement on your home page "Please feel free to visit my other web site" and type the web site address with the www.
    
    __ On your other web sites, send an instruction to your web site designer to link to your other web site.
     
30. __ If you have other web sites you can add special links to all your other web sites to listings structured in a way that you get the calls. Details and a link for your website designer.
     
31. __ To add your own listings with photos to your web site.
    
    click on Online Office, click on Listings and make choices.
    
    We suggest you have at least six photos for each property.  That way an automatic slide show takes place.
     
32. __ You need to log in to your web site a minimum of once every three months!  If not your web site will go inactive.  Your listings will not appear on other Point2 members web sites. 
    
    All licensed real estate brokers and salespeople in the industry in my opinion have a responsibility to look after your information.  It is an obligation to your clients and prospects to keep you information up to date.  Other brokers complain if information is not accurate or up to date.  This is a way that Point2 has of dealing with it. 
     

If you are not getting calls off the Internet every once in a while and doing referrals or business, you need to call us now.

If you miss any item in the above list, it can be the difference between you making money and not making money.  We call any missing item a material defect in your membership.

Do not hesitate to contact us when you need assistance.

Since 1994